West Anthem was established to help stimulate the growth and sustainability of Alberta’s music industry. Its objectives are to develop a comprehensive understanding of the economic profile of Alberta’s music cluster, to build the business capacity of the music industry, to utilize Alberta’s music industry as a key economic driver and a vehicle for diversification, and to establish and implement a live music strategy for Alberta through venue mapping and audience profiling.
While not a funding organization, we collaborate with communities, governments, and industry to amplify what’s already happening, fill strategic gaps, and push for the long-term sustainability of Alberta’s music ecosystem. Check out all strategic initiatives, engagement and reports here.
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