On behalf of the West Anthem steering committee and our stakeholders, we are very excited to be releasing the following music ecosystem study for the advancement of our industry and our province.
This study provides a snapshot of the Edmonton and Calgary music industry pre-pandemic and provides insight into the immense opportunity music provides for the long-term resiliency and vibrancy of our province.
Alberta has long been a destination for young people from other parts of the country looking for employment opportunities. A resource-based economy, Alberta consistently delivers strong job growth, so much so that the province cannot keep up with the demand for skilled workers.
This Alberta Music Cities Initiative (AMCI) builds on the strong foundation present in Alberta in live and recorded music. The AMCI was developed while keeping in mind key national priorities for the development of music as well as current strategic directions of agencies and commissions in Alberta including Alberta’s Cultural Industries Division, Calgary Arts Development Authority, Edmonton Arts Council, and The Banff Centre.
Published by the National Music Centre, The Fertile Ground report demonstrates that it is the right time for a coordinated, collaborative focus on music in Alberta. This report outlines four key strategies, starting with a collection of important information about the music sector in order to better understand Alberta’s music story, including its strengths and weaknesses. This information can be found in West Anthem’s Music Ecosystem Study (October 2020).