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In November 2014, Calgary’s own National Music Centre released a report on Alberta’s music industry, detailing the economic benefits of a strong provincial music industry and making recommendations to government and other sector partners. Through the support of Music Canada and the funding of Scotlyn Foundation the report, titled Fertile Ground: Alberta Music Cities Initiative, made detailed recommendations to stimulate the growth and sustainability of Alberta’s music industry through an economic lens. Alberta Music Cities was formed as a result of this report and has since been rebranded as West Anthem.

Maximizing the Impact of Music on Cities in Alberta.


Utilize Alberta’s music industry as a key economic driver and a vehicle for diversification by which municipalities can stimulate economic growth, increase investment, youth retention and attraction and tourism.

Establish and implement a live music strategy for Alberta through venue mapping and audience profiling to improve the live music product offering in Alberta and generate increased music tourism.

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