WELCOME TO WEST ANTHEM

Maximizing the Impact of Music on Cities in Alberta

Recognizing the untapped economic benefits of the music industry in our province, and through the report, Fertile Ground, which was commissioned, funded and published by the National Music Centre and the Scotlyn Foundation in 2014, West Anthem was established to help stimulate the growth and sustainability of Alberta’s music industry. Its objectives are to develop a comprehensive understanding of the economic profile of Alberta’s music cluster, to build the business capacity of the music industry, to utilize Alberta’s music industry as a key economic driver and a vehicle for diversification, and to establish and implement a live music strategy for Alberta through venue mapping and audience profiling.

Read more about the origin of West Anthem.

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Objectives

Develop a comprehensive understanding of the economic profile of Alberta’s music cluster with regional breakouts for Calgary and Edmonton as well as other smaller cities as appropriate.

Develop and implement a strategic plan to build the business capacity of the music industry in Alberta.

Utilize Alberta’s music industry as a key economic driver and a vehicle for diversification by which municipalities can stimulate economic growth, increase investment, youth retention and attraction and tourism.

Establish and implement a live music strategy for Alberta through venue mapping and audience profiling to improve the live music product offering in Alberta and generate increased music tourism.


 

Steering Committee

Andrew Mosker, Chair
President & CEO, National Music Centre
Puneeta McBryan
Executive Director, Edmonton Downtown Business Association
Adam Fox
Director of Programs, National Music Centre
Carly Klassen
Executive Director, Alberta Music
Jeff Hessell
Senior Vice President, Marketing at Tourism Calgary
Graham Lessard
Studio Manager and Recording Engineer, National Music Centre
Allison Pfeifer
Board Member, Alberta Music
Greg Curtis
Impresario, Tooth Blackner
Kaley Beisiegel
West Anthem, Lead Consultant

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UPCOMING EVENTS

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Hours of Operation

Monday  Closed
Tuesday  Closed
Wednesday  Closed
Thursday  Closed
Friday   11AM – Close
Saturday   11AM – Close
Sunday  11AM – 7PM

*These hours are subject to changes depending on programming.