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Maximizing the Impact of Music on Cities in Alberta

Recognizing the untapped economic benefits of the music industry in our province, and through the report, Fertile Ground, which was commissioned, funded and published by the National Music Centre and the Scotlyn Foundation in 2014, West Anthem was established to help stimulate the growth and sustainability of Alberta’s music industry. Its objectives are to develop a comprehensive understanding of the economic profile of Alberta’s music cluster, to build the business capacity of the music industry, to utilize Alberta’s music industry as a key economic driver and a vehicle for diversification, and to establish and implement a live music strategy for Alberta through venue mapping and audience profiling.

Check out all strategic initiatives, engagement and reports here.

Objectives

Image of a microphone and computer screen. Develop a comprehensive understanding of the economic profile of Alberta’s music cluster with regional breakouts for Calgary and Edmonton as well as other smaller cities as appropriate.

Concert goer capturing a video of an artist performing at a concert. Utilize Alberta’s music industry as a key economic driver and a vehicle for diversification by which municipalities can stimulate economic growth, increase investment, youth retention and attraction and tourism.

Person adjusting levels on a soundboard. Develop and implement a strategic plan to build the business capacity of the music industry in Alberta.

Audience at a concert cheering on the performers. Establish and implement a live music strategy for Alberta through venue mapping and audience profiling to improve the live music product offering in Alberta and generate increased music tourism.

Steering Committee

Andrew Mosker, Co-Founder & Chair | President & CEO, National Music Centre

Puneeta McBryan | Executive Director, Edmonton Downtown Business Association

Carly Klassen | Executive Director, Alberta Music

Jeff Hessel | Senior Vice President – Marketing, Tourism Calgary

Allison Pfeifer | Executive Director, Government of Alberta

Stephanie Hutchinson | Director of Programs, National Music Centre

Project Consultants

Bird Creatives | www.birdcreatives.com

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Contact

Email: info@westanthem.com

Alberta spans five treaty territories and eight Métis settlements. Like their ancestors, many Indigenous individuals and families make their homes across the prairies, including the Blackfoot Confederacy – Kainai, Piikani, and Siksika – the Cree, Dene, Saulteaux, Nakota Sioux, Stoney Nakoda, and the Tsuu T’ina Nation. The Métis People of Alberta include the Six Regions of the Métis Nation of Alberta. Many First Nations, Métis, and Inuit, both from here and as visitors from elsewhere, have helped care for these lands for generations. We recognize they have traditions and relationships to the land far outstretching the arrival of settlers.

We are extremely grateful for these lands on which we reside, work, and play. We make this acknowledgement as an act of gratitude and reconciliation. While championing the arts in Calgary and across Alberta, we intend for our work to contribute to the valuing of traditional art forms and result in greater opportunity for the creative Indigenous talent who walk these lands today.