About Us


In November 2014, Calgary’s own National Music Centre released a report on Alberta’s music industry, detailing the economic benefits of a strong provincial music industry and making recommendations to government and other sector partners. Through the support of Music Canada and the funding of Scotlyn Foundation the report, titled Fertile Ground: Alberta Music Cities Initiative, made detailed recommendations to stimulate the growth and sustainability of Alberta’s music industry through an economic lens. Alberta Music Cities was formed as a result of this report and has since been rebranded as West Anthem.

Maximizing the Impact of Music on Cities in Alberta.


Utilize Alberta’s music industry as a key economic driver and a vehicle for diversification by which municipalities can stimulate economic growth, increase investment, youth retention and attraction and tourism.

Establish and implement a live music strategy for Alberta through venue mapping and audience profiling to improve the live music product offering in Alberta and generate increased music tourism.


Fertile Ground: Alberta Music Cities Initiative

Alberta has long been a destination for young people from other parts of the country looking for employment opportunities. A resource-based economy, Alberta consistently delivers strong job growth, so much so that the province cannot keep up with the demand for skilled workers.

This Alberta Music Cities Initiative (AMCI) builds on the strong foundation present in Alberta in live and recorded music. The AMCI was developed while keeping in mind key national priorities for the development of music as well as current strategic directions of agencies and commissions in Alberta including Alberta’s Cultural Industries Division, Calgary Arts Development Authority, Edmonton Arts Council, and The Banff Centre.

Published by the National Music Centre, The Fertile Ground report demonstrates that it is the right time for a coordinated, collaborative focus on music in Alberta. This report outlines four key strategies, starting with a collection of important information about the music sector in order to better understand Alberta’s music story, including its strengths and weaknesses.  This information can be found in West Anthem’s Music Ecosystem Study (October 2020).

READ Fertile Ground: The Alberta Music Cities Initiative Study HERE

Announcements and Upcoming Events

  • Mon

    Alberta Music applauds the announcement of the Government of Alberta’s $2-million program to help musicians and live industry professionals affected by the pandemic.

    The Stabilize Live Music Grant program is an unprecedented contribution to the live music sector, which is one of the hardest hit and will be one of the last to recover.

    Musicians and industry professionals will be able to apply for a one-time Individual Micro Grant of $1,500. For-profit music venues and businesses will be eligible for a one-time Music Business Innovation Micro Grant of up to $25,000. Applications will open May 17 through albertamusic.org.

    “We would like to thank the Government of Alberta for this contribution,” says Carly Klassen, executive director of Alberta Music.

    Over the past 14 months, many of Alberta’s musicians and live music professionals have lost some or all of their livelihoods as a result of COVID-19 protocols such as restrictions on live music and venue closures.

    Alberta’s music industry also extends far beyond the stage, including professionals such as audio engineers, producers, managers, agents, label staff, music publishers, and broadcasters. In 2017, more than 21,000 people worked in the industry—with the live music sector employing 5,440 in Edmonton and Calgary and contributing $709 million to the gross
    domestic product, according to a study by West Anthem.

    “The Stabilize Live Music grant is intended to alleviate some of the financial hardships faced by the music sector which has essentially been unable to function for the last 12-plus months,” says Klassen.

    “Musicians, music venues, sound engineers, producers and labels have all had their careers and businesses significantly affected by the pandemic. And while the road to recovery will be a long one, we hope that this initiative will be a shot in the arm for the industry, putting people back to work and money back into the music economy.”

    While stages have been dark during the pandemic, musicians and industry professionals across the province have been working tirelessly behind the scenes and on social media, advocating for financial assistance. Alberta Music would like to thank them, and in particular West Anthem, for continuing to advocate to governments the importance of the music industry’s contributions to Alberta’s cultural identity and economic recovery from the

    “Alongside our partners, we further propelled conversations about the importance of our sector that led to historic support from the government,” says Andrew Mosker, co-founder and chair of West Anthem.

    “West Anthem will continue to advocate for our community until we all reach the other side of this devastating pandemic with the tools and support to bounce back.”

    The Stabilize Live Music Grant program is the result of the concerted efforts of industry partners including Alberta Music, West Anthem, and Canadian Live Music Association, as well as many more individuals. The program is the result of the concerted efforts of industry partners including Alberta Music, West Anthem, and Canadian Live Music Association, as well as many more individuals.

  • Wed
    Calgary and Edmonton Dual City Hybrid Event

    Event theme: Scaling Up Music Cities: Cultivating the Future of Alberta

    The first Canadian and 10th global edition of Music Cities Convention will take place in the cities of Edmonton & Calgary, Canada, and is presented alongside West Anthem, the National Music Centre, and Alberta Music.

    This will be the first-ever hybrid edition of Music Cities Convention, with 35+ speakers and 400+ delegates attending live from Calgary and Edmonton, and virtually from all around the world.

    This event will also mark the first time Music Cities Convention is held concurrently in two different cities.

    A top-class event platform and unique locations in Calgary and Edmonton will allow Alberta delegates to attend from their preferred city, whilst giving national and international representatives the opportunity to enjoy an exciting virtual experience. 

    At the moment, in-person tickets are only available to Alberta residents, although we are hoping to release further in-person tickets for national and international attendees in the near future and welcome the global music community to Alberta. See our ticket page for more information.


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