Spotify Playlist Integration Experiment

Mar. 31–Oct. 30, 2025

Alberta’s music scene is rich with talent, but many artists struggle with exposure and long-term sustainability. Traditional promotion methods often lack measurable results, limiting independent artists’ ability to reach global audiences.

Our project addresses this by leveraging Spotify playlists, paid advertising, and curated placement strategies to create a scalable solution for Alberta-based artists. We have already developed and grown Spotify playlists using targeted paid ad traffic, creating a self-sustaining system that increases streams and recognition.

Key Components:
1. Playlist Development & Curation – Expanding playlists across genres to showcase Alberta’s diverse music scene, optimizing for listener engagement.
2. Paid Advertising Campaigns – Running data-driven ads on Facebook, Instagram, and TikTok to drive targeted traffic to playlists, maximizing visibility.
3. Artist Placement & Analytics – Strategically placing artists in high-performing playlists and tracking key metrics like streams, retention, and global reach.

This project aligns with West Anthem’s priorities by harnessing digital tools, supporting artist development, and driving music entrepreneurship. Unlike traditional marketing, our data-driven approach ensures artists reach the right audiences efficiently. By reimagining digital engagement, we aim to position Alberta as a leader in music innovation.

Key Impact Area: Creating opportunities for artists, enhancing industry sustainability.

About Celestial Music Group

I am committed to growing Alberta’s music scene. As a 2-time YYC Music Award nominee with my personal artist project “Kam Prada,” I’ve gained recognition from CTV Calgary and from CBC as a 2024 Top 10 CBC Searchlight finalist. Additionally, I provide digital marketing services for many Canadian artists, helping them develop and expand their reach. My ambient music project “Celestial Drift” applied these innovative playlist growth strategies to achieve over 200,000 monthly listeners. I also volunteer with 10at10 Music and have performed at Chinook Blast and at the Calgary Stampede.

Contact

Email: info@westanthem.com

Alberta spans five treaty territories and eight Métis settlements. Like their ancestors, many Indigenous individuals and families make their homes across the prairies, including the Blackfoot Confederacy – Kainai, Piikani, and Siksika – the Cree, Dene, Saulteaux, Nakota Sioux, Stoney Nakoda, and the Tsuu T’ina Nation. The Métis People of Alberta include the Six Regions of the Métis Nation of Alberta. Many First Nations, Métis, and Inuit, both from here and as visitors from elsewhere, have helped care for these lands for generations. We recognize they have traditions and relationships to the land far outstretching the arrival of settlers.

We are extremely grateful for these lands on which we reside, work, and play. We make this acknowledgement as an act of gratitude and reconciliation. While championing the arts in Calgary and across Alberta, we intend for our work to contribute to the valuing of traditional art forms and result in greater opportunity for the creative Indigenous talent who walk these lands today.