What is it? Relationships and networking are about fostering and nurturing connections and relationships within and across industries or sectors. This includes connections to adjacent industries in the creative economy like film, marketing, the arts, software development, and other forms of entertainment, as well as to other industries such as tourism, sports, and health (e.g., expressive therapies).
What it looks like according to folks we talked to…
Musicians and arts communities are present and actively building community
City/town councils and chambers of commerce take active roles, for example:
Facilitating relationships between music and local businesses and organizations
Creating hubs for the creative community to gather and share ideas (e.g., a local annual arts conference)
Supporting (administratively and through funding) bids to host conferences and awards shows
Hosting “town halls” with music and arts organizations to identify needs and opportunities for improvement
Fostering relationships to attract more events
Keep scrolling for ideas and examples of bringing relationships and networking to life in your corner of Alberta.
Not sure where to start? Look for ideas with the colour associated with your role in the music industry:
Include arts organizations and music industry workers in town halls, forums, committees, and roundtable discussions.
Host events that gather music industry feedback on town/city policies and programs.
Information & Examples
Local Example: The town of Okotoks hosts an annual arts-focused conference in conjunction with the local arts council
Local Example: The Allied Arts Council of Lethbridge creating pathways for musicians and other artists to participate in advocacy work through positions on community boards and committees. The City of Lethbridge supports these relationships as a direct funder of AAC.
Facilitate connections and collaboration between music communities and the broader business community.
Local Example: Mayor Aalbers of Lloydminster provided an example in which he encouraged local venue Vic Juba Community Theatre to connect with the Saskatchewan Country Music Association and they are now hosting their 2024 awards event.
Recruit musician entrepreneurs and music businesses to local chambers of commerce.
Resource:Travel Alberta (information on Travel Alberta’s events and festivals fund)
Join associations and online groups to connect with industry professionals and artists within the province and across the country.
Resource/Info:Alberta Music (Here you can find a directory of other Alberta Music members, and opportunities for professional development and networking)
Resource/Info:Calgary Musicians Association (provides resources and information, including access to the Musicians Pension Fund of Canada—members can be from anywhere south of Red Deer and into the Kootenays)
Resource/Info:DIT Music Community (Online music community dedicated to connecting and educating industry professionals)
Resource/Info:Edmonton Musicians Association (provides resources and information, including access to the Musicians Pension Fund of Canada—members can be from anywhere north or Red Deer into the NWT)
Resource/Info: Regroupement artistique francophone de L’Alberta (“RAFA”, organization supporting the skills and practice of artists and cultural workers, raising awareness of the French-language arts community in Alberta and developing new markets for members)
Resource/Info:Music Managers Forum (MMF provides professional development and networking opportunities for artist managers and self managed artists)
Resource/Info:Music Publishers Canada (mission to create business opportunities for music publishers in Canada and to promote their interests)
Info: Article about the importance of networking in the music industry.